6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

SEO Tips: 10 SEO Terms You Should Know About

What is a backlink? What is 404 error? What’s the difference between 301 & 302 redirect?… If you are a business that delegated the SEO activities to an SEO agency, then you have definitely asked about, or maybe checked on Google, the meaning of some of these terms. Well, as an SEO company, we were approached by several of our clients in order to clarify some of the “technical” words used in our reports and recommendations.

For this, we decided to make it easier on everyone by creating a not-so-technical guide for 10 SEO terms everyone should know about.

Let’s start..

1. 301 vs 302 redirect: 301 redirect is a permanent redirect of a page, stating that it no longer exists and that it has been moved to another location, to another URL. A 302 redirect is a temporary redirect, which informs search engines that the page, for a reason or another, does not currently exist but will be back later on. Asking yourself what is the difference in terms of impact? Well, we advise you to always use the 301 redirect for a simple reason: it is more SEO friendly than the 302 redirect.

2. 404 not found error: When you or your website’s visitors see this error, it means that the page no longer exists, and hasn’t been transferred to another page either. In another term, neither a 301 nor a 302 redirect has been used. If the page removed doesn’t have another related page to redirect to, use one of these solutions: 1) create a 301 redirect to the homepage, 2) build a creative 404 page giving the option for the visitors to choose where to go.

3. Alt text: It’s a description of an image allowing visitors facing visual issues to understand what the picture is about. While this seems not really important, it is advised that every image on a site has an alt text, not only for visitors, but for search engines also. It helps them know what the image is about in order to show it in search queries.

4. Anchor text: It’s the text used on a page that links to another page. Generally, an anchor text is recognizable by being dark blue and underlined. It helps both search engines and visitors understand the destination page once clicking on the anchor text.

5. Canonical URL: It’s a tag that tells search engines which is the original URL of the page, in case of duplicate content. Normally, having duplicate content harms SEO, however, in some cases, it’s not really an issue. For example, in an ecommerce website, the same product can be accessed through different URLs, so here comes the role of the canonical URL to set things straight and point out the original one.

6. Backlinks: These are links present on other websites that lead to yours. This is one of the most important SEO practices and is part of the off-page optimization of a website. The number of backlinks to your website reveals its popularity. However, be careful, as backlinks acquired in an unethical way can actually harm your website ranking instead of benefiting it.

7. Black hat: Talking about unethical, black hat refers to improper techniques used to empower the ranking of a website. The most common tactics considered black hat by search engines are spamming and keyword stuffing.

8. Google Panda: It seems that Google loves animals for naming their algorithm updates accordingly. Panda is an update launched in 2011 that favors high-quality content over low-quality content. In other terms, websites with high-quality content have a better chance to appear before websites with low-quality content on search results.

9. Google Penguin: Even though penguins are cute and harmless animals, Google Penguin can hurt your website badly. It’s also a Google algorithm update, introduced a year after the Panda update, that has the role to punish websites with backlinks acquired with black hat techniques.

10. Google Hummingbird: Not sure if Google is still a search engine or it turned into a zoo. Google Hummingbird is another algorithm update introduced in 2013, that focuses on understanding the real purpose and the exact information needed behind a search query.

These 10 terms give you a better understanding of SEO jargon and can help you improve your website’s results. However, this is only a basic guide, and, as you know by now, SEO is way more than just that. Let us know whenever you encounter a recurrent term that isn’t in this list, and if found appropriate, we will add it

The Next Steps to Build Your Network

You’ve come home from the conference with a stack of business cards from people whom you have met. Now what? Don’t let them sit on the corner of your desk until next year. It’s time to start developing and building relationships with newly added members to your network. A quick “Nice to have met you” or “It was great to see you again” e-mail gets you started in the right direction with developing a relationship with your contact.

The next step involves shifting your focus on giving. What do the people in your network need? Information? Connections? If you give something to somebody, they will generally give you more than what you gave him/her according to the Law of Reciprocity. Giving first positions you as a resource.

What do you have to give? Try the 4 I’s : Information, Introductions, Invitations, and Interaction.

Information – Share relevant or helpful information to one person in your network each day. You might have read an article or blog post that might be pertinent to that person’s work. Sharing useful information is one of the easiest ways to let a colleague know you are thinking of her. This may lead to a deeper conversation about the topic you just sent to her and allows for an opportunity to advance the relationship.

Introductions – Introduce two people in your group who don’t know each other yet have a common interest (could be a professional interest or personal interest). If you are not comfortable making the introduction, ask each individual if they would like to be introduced. Chances are they would, since many are looking to meet others with common interests and expand their own networks.

Invitations – If you are sponsoring an event/webinar or going to an event that you think a colleague would enjoy, invite him or her – especially if the event is relevant to their business or industry. Make it a win-win where your colleague can gain new knowledge or contacts through you.

Interactions – Recognize birthdays and other special days of members in your network with a card, e-mail or phone call. Social media sites such as LinkedIn and Facebook make it easy to reach out, and a small gesture of kindness will go a long way to nurture your network.

You say you don’t have time to connect? If you are just reaching out to 1 person a day, it should only take 10-15 minutes. And over time, if you invest in your network, you will see your network flourish. You will experience better relationships, and you will stay top of mind to the people who are important to you in achieving your goals.

Top Tips for Building a Successful Business Website

Believe it or not, science plays a large role in how effective websites are actually created for businesses. Many people are constantly trying to get an edge on the competition, despite the availability of strategies and tools out there. Even though online businesses have so much at their fingertips, they are not really doing everything they can to succeed. What happens with many Internet marketers is that, once the money is coming in, they don’t care anymore. This is something you should never let happen as it is dangerous for you and your business. The following three strategies will help you succeed online, specifically showing you how to create websites that will generate an online income.

There are so many different things anyone can do to improve how well any site performs. If you’re keen to get those results, it’s up to you to take control. For example, take some time to consider which colors, images or graphics you intend to use. It might sound such a trivial thing, but it really can be crucial to your success. Common-sense should prevail here, but if you have no idea what you’re doing, ask for help. Obviously, you don’t want your site to look like a crazy blend of colors that assaults your visitor’s eyes. Find out which colors clash with each other and then avoid these types of clashes wherever you can. Using unusual fonts on your website is not something that you should do. You will see many similarities in some of the fonts that are used when you look at new sites today. So when you see these fonts, they are being used because they have been proven to work. You want people to read your content and have a relaxed time doing so. They simply work the best because people process the characters so much more easily. I recommended looking at large online media outlets because they know exactly what they are doing. Making these decisions, you can hardly go wrong.

People typically come back to your website or blog on a regular basis if you continually post something interesting to read. Is it possible that you could do something else other than write out articles for people to read? Many people like to watch videos, which is something that is popular today. If you want to, you can add a video along with your content, testing a variety of options. Your readers will be the best judge of what you have done, and you can modify based upon their reactions. People can produce podcasts, which many like to download and listen to at their leisure. Make it easy for people to access old newsletters and podcasts from a particular page on your website or blog.

Be careful when you’re tweaking your site to improve performance, and be sure those changes are likely to make a difference. The best option is to make small changes and test for results before making the next. Watch your stats and check your metrics to learn whether visitor behavior is affected by your changes. Keeping on top of these things lets you know which changes are producing real results and which ones need further tweaking.

Design Tips for Your New Website

The Internet is often the first place where consumers go to find products or services. To make the best first impression on your audience, it is vital that your Website be compelling, engaging, and easy to navigate. Effective web design is very different than print design. We’ve outlined 6 tips that will ensure your Web design effectively showcases your products or services.

Keep it simple
The average attention span of a casual Internet user is approximately 1 minute. If your navigational system is overly complicated, you’re likely to lose qualified traffic. Keep it simple. Build menus one row across or one column down and make sure to include a tab for company information as well as contact information. All other tabs can be used to organize your products or services. Should you need additional categories, adding a CSS drop down menu is recommended.

Avoid frames
Search engines such as Yahoo will not crawl keywords on your frame subsets. Advances in Web design technology replace the need for frames. It’s best to begin with a simple master page design that can be customized for each menu bar option.

Avoid animated images and pre-loaded sound
Many consumers are put off by Websites that automatically play sounds, animated gifs, videos, etc. This alone can cause you to lose qualified traffic. Captivate your reader with a strong logo, tagline and use images that accentuate the text

Optimize your site to fit on all screens
Many consumers use multiple screens to view content. While your site may look great on a desktop screen, it will look drastically different on a mobile device such as a tablet or smartphone. User testing will ensure that your desktop site works just as well and looks just as appealing on a smart phone. Many sites have a mobile theme designed for smartphones. This theme also gives users the option of viewing the full site and is essentially a shortened, condensed version of your site.

Make your links obvious
Accentuate links by using text emphasis such as bold, underline or alternate colors. Links should easily be distinguishable from the other text so users know they can click the word for more information. As a best practice, avoid saying ‘click here’. Instead, highlight the keyword that relates to the your linked page.

Avoid large images and flash
Flash is not supported by Apple products such as the iPhone or iPad. Users visiting a site with flash via an iPhone or iPad will be unable to see your content. Also, large images can drastically impact page load time. Compressing images will ensure your page loads quickly and you don’t lose qualified traffic.

Effective Web design includescolors and images that enhance your content, simple navigation bars and quick load time. The next time you visit a website, take notice of your own feelings when it comes to colors, page load speed, and ease of use. Designing your site in a way that’s attractive and functional will set you up for success as you establish your business on the Internet.

Technological Innovation as a Distinctive Feature not just in Document Management

How could an organization discriminate itself from its competitors? By improving its customer support and creating much lower prices. Surely, these days, both actions demand development in Information Technology and Communication (ITC) systems that are tough for that rivalry to duplicate.

The issue contains aligning the investment at the ITCs with business priorities, although the concern is that companies won’t seem to be clear when defining their guidelines. Most of Agencies do not have a distinctive corporate plan. Thus ITCs are expected for being aligned with something which would not exist.

When those types of unique features of the enterprise are identified, it’s possible to express the major corporate targets that set up the unique feature. At this time it is possible to determine how the Information and Communication Technologies can become involved in this methodology and optimize the value of expenditure.

Consequently this is essential to delineate a corporate strategy to extrapolate it for the Information and Communication Technologies. The long term choice will be to align the business in a single aim. In every day lifetime, the ITCs department should give main concern towards most effective methodology and so on.

Change of trend

Traditionally, medium and small agencies opt to wait until techniques are consolidated prior to embracing them. But, this trend is being enquired in the assumption that this sector is going through a shift on a scientific basis. The environment of the businesses regarding the use of fresh concepts is also transforming when these benefits are clear or create aggressive gains. Hence, some agencies choose to be a reference about the adoption of Information and Communication Technologies within its community.

Several western nations are strongly dedicated to innovation or at least preserve their-own investment- also during times of recession; but Spain has not adopted this style at all. The study titled The Spanish Science, Technology and Innovation System 2013 Indicators -accomplished by the Spanish Observatory R&D&I (ICON) of the Spanish Foundation for Science and Technology (FECYT)- shows the average of the resources directed at R&D from the European Union in those nations of the OECD during the time-frame 2000-2011 that was 10.7%. Germany and France with 13.3%; United Kingdom with 11.3% was above the usual, in comparison to 9.3% of Spain, which brings down the average of EU.

Following the illustration of Spain, the Innovation Survey inside the Organizations shows the information of the statistics on Activities in R&D in the year 2011. Internal costs on Research and development reduced 2.8%; the expenses on Technological Innovation also decreased 8.8% in 2011, compared to 2010.

Several small monetary enhancements that indicate a sluggish macroeconomic change and inertia towards expense have appeared in Spain. But this progression depends on the cost command tradition and about the endeavours to provide an additional value for the business. Hence a greater atmosphere of trust shall be generated and this is when the inclusion of strategic investments from Information and Communication Technologies will have the ability to revitalize the home-based industry.

Revolutionary technology also in document management solutions

Agencies get to improve their performance, reduce expenditures and increase their operating productivity, as well as their attentiveness. As a result, the capability to lower total rates while maintaining the same degree of service is needed for any software program or specifically for a document management option. The main technologies that can impact these objectives are:

* Visualization: gives added benefits that go beyond cost reduction; for instance, a better and transparent management of business documents.

* Communications: due to the mass adoption of mobility and web techniques, the workforce need better communication tools not just to increase their production but additionally to strengthen Social Business. It’s in this field that the mobility of the document management system presents access to applicable documents in the correct format.

* Storage and servers: The exponential data growing is driving organizations to continue buying storage solutions. A great document management system reveals strength when providing efficient storage and flexible search of web data and documentation.

* Applications and software program: although the elements that motivate the adoption of ITC choices will vary within the varied sectors, there’s a strong demand for vertical treatments which find the business needs. A document management solution tailored on the needs of every single sector facilitates its implementation and usage by users.

For an organisation to survive and are strong against its competitors inside the current market; it must observe that it’s important to be immersed in a constant advancement activity where innovation moves side by side on the Information and Communication Technologies investment decision.

Social Media is Good for Everyone

Many people know all about the biggest social networking sites. There are a few that are most popular of course and those are probably the ones that instantly came into your head when I mentioned social media. But there are also several smaller sites that are popular for the same types of things. There are several different reasons that you may want to use social media and these will vary depending on whether you have a business or a personal account.

A personal social media account will typically have a lot of personal information. It will talk all about you and show your friends and family the things that you enjoy as well as the things you do throughout the day. You can post information anytime you want and for some people posting is something they do many times during the day.

If you have a business however then you should definitely be using some type of social media as well. That’s because these websites are perfect ways to meet new people and get your company name well known. Each time one of your customers likes or friends your page all of their friends will see your company name. That makes them more likely to come to your page and read about your company.

With your company name out there you can get more and more customers every day because you have more and more people visiting your page. Once you get them there you want to make sure that you are using all the best tips and tricks you possibly can to get them interested and convince them to buy from you. This is actually a very easy process when you are actually working hard at it because all you need to do is think about your best services and market those on your page.

A social media website can be a lifesaver for many people. Whether it’s simply the way you make friends or the way you make your living, this is a great thing for anyone. Working your way into something like this and being sure that you are doing everything you can to make this type of networking really work for you is the first step to getting more business and making your company grow. You’ll be on your way to better things in no time flat.

Data security: Crucial for all businesses

‘Data’, this small word has a lot of significance. The data of any company is one of the most important valuables of the company. The data of any company includes the information of the company, its employees, the complete business, mission, vision and goals, past projects, history, future plans, information about clients, projects, deals and payment information, to name a few.

The loss of data can create huge problems for the company, owner as well as employees. Some data is confidential, while some is not; the data is important and one cannot afford to lose it irrespective of the status of its confidentiality. The IT security companies help the businesses to keep their data secured.
Those companies help to protect your data and save it from getting corrupted or deleted. Also, they save it from being stolen. Even if it the data gets lost, they provide the disaster recovery services to get it back. So, it is advisable to hire a reliable and reputed IT Security Company that helps you to keep your valuable data safe and secured.

There are many companies that provide the IT services in Reading and other areas of the U.K. Those services include communication, customer support, data security and equipment repairing to name a few. The security measures include:

• Implementing strong passwords for the email accounts as well as the folders that have important information is the basic necessity. The strong passwords of more than 8 characters that includes alphabets, numbers and symbols; lowercase as well as uppercase is hard to crack.
• Installing the reliable antivirus is one of the most obvious things.
• Securing the mail accounts and folders are not sufficient; it is advisable to secure laptops and mobile phones.
• Take the backups regularly.

Now that you know about the security measures, you must be wondering why it is so much important. Well, there are several reasons for giving it so much importance out of which here are some of the most important ones:

• Though it is one of the most obvious reason, but most of the people forget it that the valuable information is the most important asset of any business. So, it is essential to keep it safe.
• Another reason to protect it is to stay ahead of the competitors and stand out the crowd. If your competitors know about your confidential projects, it is a serious disadvantage.
• It improves your reputation and your clients start respecting and trusting you more for keeping their information protected with you. So, this way you are showing the care for your clients.
• Taking security measures will protect your data getting lost, so you will save your time as well as money that you would have spent in recovering it. So, it helps you to reduce the cost of development as well save your time.
• Two of the most important benefits are the improved software interoperability and meeting current standards. Also, this is the way you expand your business in the new markets.

How to spy on a mobile phone

In today’s world, the mobile phone is the same ordinary thing as a TV or refrigerator. The first mobile phone models had a standard set of functions – calls, SMS, alarm clock, calculator, and clock. But today, it is simply impossible to describe all the possible features of this device: video cameras, players, Internet browsers, games, e-books, dictionaries and much more. Some smartphone models are successfully replacing tablet PCs and laptops, and allowing for smooth use of the Internet. Thanks to technological progress, mobile phones are becoming “smarter”.

There are so many reasons why a lot of people are acquiring modern aides such as smartphones or tablet PCs.

The so-called spywares have been of wide distribution recently. These applications are installed on a phone and allow you to remotely monitor activities on that phone such as incoming and outgoing SMS, call logs, contacts, location coordinates, etc.

One can argue about the ethics of such applications and the legal liabilities of installing such software modules on another person’s phone. However, it should be recognized that there are situations where such actions are absolutely necessary. For example, many people are familiar with the situation where when there are suspicions that your spouse or partner is having an affair with someone else, and worst still, such suspicions grow from day to day and make life miserable for you, and you want to finally learn the truth. Another example is when a child gets into a bad company and the parents do not know where he is at the moment and what he is doing. In these situations, such applications are simply irreplaceable. In most of these cases, ignoring the problem makes the situation even worse.

Such programs work in the same way: when installing the application on a phone, the user is usually prompted to enter his email where he will be receiving the information he needs from the phone (SMS, call logs, contacts, etc.), or a username and password will be sent to that email, which will be used for logging in at the website of the application to check all the necessary information from the phone under your account.

Such spywares are at present available for almost all mobile platforms – Android, iOS, Microsoft Windows, and others.

As of today, Android operating system is perhaps the most accessible and it is quite a user-friendly software. Thanks to its focus on the mass audience, Android currently commands the highest popularity in the global market.

Know more about application hosting

Many clients questions that what exactly hosting an application means. It has an easy concept, hosting an application or we can say application hosting is a web based solution that enables clients to run software applications via cloud on a recurring basis and is generally provided by an ASP i.e, Application Service Provider or Application Hosting Provider.

The requirement for ASPs has evolved from the increasing costs of specialized software that have far surpassed the price range of small to medium sized businesses. As well, the growing complexities of software have led to maximum costs in distributing the software to end-users. With the help of ASPs, the complexities and costs of such software can be cut down. In addition, the problems of upgrading have been eliminated from the end-firm by placing the onus on the ASP to maintain up-to-date services, 24 x 7 technical support, physical and electronic security and in-built support for business continuity and flexible working.

A hosted cloud system can be leased or rented on a monthly or annual basis, thus discarding the need to buy expensive equipments, the main reason is that most of the equipments are hosted by the service provider and all communication is routed through that provider to and from your company’s site or sites. Application hosted environment setup has an advantage in terms of cost of operation, and it is also easier to install, increases the flexibility and allows communicating from any part of the world with just an ease.

Hosted cloud solution is very inexpensive to operate, and as usage and number of user increases, the cost advantage of hosted application systems simply disappears.

Now next question is what is Hosting means?

Hosting is a software application distribution system where clients application such as CRM, Location Intelligence or others, are maintained and managed by a qualified service provider and made available to clients, as a service over the WWW. Exactly, this means that an application exist on the provider’s servers instead of clients personnel in-house servers. The application software can be instantly accessed and shared by client sales/marketing, through a web browser.

Hosted applications are hosted and driven from the remote cloud infrastructure and are accessed throughout the world through the Internet. They provide the same functionality as locally installed software but can be updated more easily.

Hosted applications also called as an Internet-based applications, Web applications and online applications, although these terms often have a larger scope.